Scenes from Madison...

All official Madison photos are available here

Madison Mystery checkpoint clue

Do you know where this is? Go find it!

Scenes from Chicago

Thanks to everybody that joined us for the 3rd annual New Belgium Brewing Urban Assault Ride in Chicago!

We had a blast on the beautiful day at Murphy's Bleachers - we hope you did too.
The results are posted HERE and the photos are available as well. Buy some and cherish your Beer, Bike, and Big Wheel experience.

Here are some of the great shots taken by our official Chicago photographer, Marla Halerz.

Chicago Mystery 1

Have at it folks!

Refer a Friend (or 2) - Win a New Belgium Cruiser

How would you like to own this coveted cruiser? Here's your chance!

About the bike:
It's a limited edition 2010 New Belgium Brewing cruiser. Made by Felt Bicycles, it has a front rack made to transport a case of beer. The wood panels on the rack are made from repurposed wood killed by the notorious pine beetle. The chain ring has multiple bottle openers built in. It's rims are fat and wide and red. It has fenders that'll keep you dry. It's just about the coolest bike around - but if you've seen it in person at the UAR this year, you already know this!

How to enter:
It's fast. It's easy. And you don't have to live in Chicago or Madison to participate (but you do have to get people to these UARs).

It's easy! All you have to do is get your friends to sign up. One easy way to do this is to "Like" the UAR on Facebook - then share the event with your Facebook friends. When you friends sign up for the UAR, make sure they put YOUR email address on the registration page where it asks who referred them. This is required!

For each team that signs up and notes they were referred by you, you get an entry into our drawing for some awesome UAR schwag, including a coupon for a FREE pair of Keen shoes.

But, the person who refers the most teams in Chicago wins the bike! And so does the person that refers the most teams in Madison.

Other stuff you should know:

• You need to refer a minimum of 4 teams to be eligible to win the bike. 
• The contest for Chicago ends on Friday Sept, 10th
• The contest for Madison ends on Friday Sept, 24th

One more fun fact: the only way to get one of these bikes is to work at New Belgium Brewing Company....or to win through an event.

Good luck and have fun spreading the word about the New Belgium Brewing Urban Assault Ride.