Tuesday, November 16, 2010

3 things you should check out...

1. TWO by TEN mtb gearing. You can get it from Sram (they're all-in with 2x10 options at 4 levels). You can get it from Shimano (if you feel like rocking das XTR. You can even get some rings to retro fit it. But if you like to ride in the dirt. it's the way to go: simple, full use of gears, lighter, less chain slap.Check it out now. You can high five me later.

2. Danny MacAkill's new video. I just love those backwards manuals and nose wheelies. True story - I have reoccuring dreams about have mad wheelie skills. I wake up from these dreams with the same feeling I had as a kid - when I'd wake up from a dream realizing that I couldn't play with the GI Joe of Transformer that I just dreamed about.

3. Sleigh Bells. If you listened to the new MIA album, you may recognize some beats. I love how much sound can come out of two people.

Sunday, November 7, 2010

Random thoughts on the single track

Did a great ride on Boulder County's best trails on Saturday. Here are some of the things that went through my mind (in no particular order):

  • idea for a new event: have a bunch of folks race from point A to point B and back. The time is recorded. Then they drink beers. They get 10 minutes taken off their time for every beer they drink. They they do the drunken bike obstacle course. For every time their foot touches or the bike goes off course, they get their overall time multiplied. What to call it? My mind wandered before the name came to me
  • I saved the life of a small rattlesnake on the trail.  It was about 12 inches long. I tried to push it with my wheel, but it wasn't going for it. So a fellow rider held my bike while a found a stick. I used the stick to fling the snake about 50' off the trail. Less sun there, but also less threat of vertebrae breaking mountain bikers. I wondered why people feel they they should kill snakes when they see them. I know they pose a danger, but so do cars (even more so). You don't see people destroying cars when they ride.
  • While listening to my ipod, Metallica's cover of 'Last Caress' (originally by the Misfits). The lyric, "I've got something to say - I killed your baby today" idn't seem as amusing as they used to - now that I'm less than a month away from being a Dad. Still love how the melody of the song makes me joyfully whistle despite the message.
  • On the topic of Metallica, I came across the album, Garage Days Re-Revisted. It's so awesome when you can re-find an album that sounds better than ever before. The songs on this album are so good, it's no wonder that they released it as an EP. Sometimes it's about quality not quantity (did you hear that Kings of Leon?)
  • There were so many people on the trail that I wondered if there were some sort of Batman 'bat-shadow on the moon' signal that I missed. Then I thought - just like me - it must be the 75 degees in November signal that called everybody out. Aha.
  • Listening to the MGMT song Congratulations, I wondered if fame and money cause people to hire others to do ordinary tasks not because they are too busy with important celebrity stuff, but rather they simply have enough money to pay other people to do it. I'm sure SOME people make better use of their time when they hire others, but mostly it allows people to be lazy. But then maybe instead of lazy, they are allowing their celebrity brains to recharge so they can impress us with another fantastic project.
  • Full suspension bikes are just so incredible. I was riding a Specialized Stumpy FSR Carbon Pro and it was awesome. Faster, more comfortable, and so much more capable. I know this for a fact since the day before a rode a 29er hardtail. It was nowhere near as fun. I tend to agree with Zach's conclusions in this article.
Riding is a great way to let the brain loose. I've had some of my best epiphanies on a bike (thoughts above not included)

Monday, October 25, 2010

Quiz Answers - REVEALED

FINALLY, you'll  be able to sleep at night - aren't you happy!

Here are the answers to the 2010 Urban Assault Ride BONUS QUIZ....
(we're not including local questions -so if one is still bugging you, comment on the blog, and we'll let you know the answer;)

Q: Specialized has a killer line of bikes designed for urban cyclists, commuters, and city dwellers. They gave some lucky folks some of these bikes on the condition that they blog about their experiences. One of these bloggers rides a beautiful Live bike and she installed something special on her bike. What did she install?
- a 'floating' beer handlebar holder
- a 'floating' beer frame holder
- a 'dynamo-powered' front light
+ a 'skirt guard'
(explanation: Specialized's line of city bikes are Globe line and they've got a bunch of Bloggers writing about their experiences with their Globes. One blogger: Sweet Georgia Brown, wrote about her skirtguard for her sweet looking Globe Live)

Q: Specialized sponsors a rider that won two of the 'Spring Classics'.
 This rider has a nickname that shares the name of a movie directed by a man who also directed which other movie?
> Check all that apply
+ Full Metal Jacket
- Rad
+ Eyes Wide Shut
- Cannonball Run
- Matrix
- Speed Racer
(Explanation: the Rider who won the races is none other than Fabian Cancellara. His nickname is Spartacus. Spartacus was directed by Stanley Kubrick in 1960. My Kubrick also directed the movies Full Metal Jacket and Eyes Wide Shut. Hopefully this question got you to watch the movie Rad as well!)

Q: New Belgium's Tour De Fat is another crazy celebration of Bikes and Beer. It's a tradition at the Tour de Fat to offer up a custom bicycle to a rider willing become car free and donate their car to the TDF's local beneficiary. Which TDF hosted the very 1st car for bike trade?
+ Denver 2007
- Ft Collins 2007
- Austin 2008
- Durango 2007
(Explanation: this was a tough one to track down. But if you did, you'd see the it was a close-to-home Tour de Fat where the 1st Car/Bike Trade occurred.)

Q: New Belgium became the country's first brewery to subscribe to 100% wind powered electricity in 1998 and can produce up to 15% of its electrical needs by capturing methane from its process water treatment plant to fire a co-generation engine which produces heat and electricity on site. What is another sustainable feather New Belgium Brewing can add to its cap?
- Over 75% of employees ride their bicycles to work at least 3 days a week.
+ They have the largest privately owned solar array in Colorado
- Over 80% of employees ride their bicycles to work at least 4 days a week.
- Almost all paper used by New Belgium employees is recycled and used for beer packaging
(Explanation: New Belgium does indeed have the largest private solar array in the state of Colorado. Many folks ride their bikes to work as well...but the percentage is not documented. And using paper for beer packaging - that's a good idea, huh? Maybe it'll happen soon.)

Q: Which beer in New Belgium's Explore Series is the "hoppiest"?
+ Ranger
- Trippel
- Abbey
- Mothership
(Explanation: Ranger is the hoppiest. If you don't already know this from taste, you can look at the IBU (International Bittering Units) rating on each of the beer's pages on the New Belgium website.)

Q: If you were to submit a film to New Belgium's new Film/Beer festival, what topics can your film be about? check all that apply
- bikes
+ beer
+ whimsy
- big wheels
+ sustainability
- pets
(Explanation - technically the films can be about anything, but we're focusing on the Bonus Points:
  • Your film can be on any subject in any genre but for bonus credit, try to include one or more of
    New Belgium's three main follies:
    • Craft Beer
    • Sustainability (think environmental statements)
    • Whimsy (think spoofs, giddy candid moments or anything worth watching)
Q: Where might you be (legally) able to purchase a New Belgium beer?
> check all that apply

+ Missoula, Montana
- New York, New York
+ San Antonio, Texas
- Richmond, Virginia
+ Charlotte, North Carolina
(Explanation: not too many states East of the Mississippi River get to buy NBB beers. Here's the place to check.)

Q: In the current (issue 7) of Bicycle Times, which of our sponsor's products do they review?
- Keen Commuter shoe
+ Globe Live 3 bike
+ Timbuk 2 backpack
- Pedros trixie tool
(Explanation: you gots ta pick up the magazine for this one. Once you do, this is pretty easy)

Q: In the current issue of Dirt Rag (issue 151) there is an article about the Boonville Beer Festival.
> Which beer is mentioned in this article?
> Choose all that apply

- Lips of Faith Berlinerweiss
+ Founder's Kentucky Breakfast Stout
+ Firestoen Walker's Parabola
+ Castle Brewery's Samichlaus Bier
(Explanation: you gots ta pick up the magazine for this one. Once you do, this is pretty easy)

Q: Who did Clif Bar bid farewell to in 2009?
- Banjo
- Bubbles
- Sandy
+ Scrubby
(Explanation: Poor Scrubby. Clif Bars VP of Dogs passed on to the land of unlimited snausages and tummy rubs. We found this info here.

Q: Which Clif products have extra protein (a key nutrient for sustained energy)?
> Check all that apply

+ Builder
+ Roks
- Clif Kid
- Clif Mojo
(Explanation: you could just go out and try all the products, or research the ingredients. The top two are high in protein.)

Q: Which Keen shoe model now has a clipless pedal option?
> Check all that apply
- Coronado
- Venice
- Boston
+ Austin
(Explanation: we got a ton of questions about this one. Altough the Coronado has a cycling option, it's a firmer sole - which is great for pedaling...but it's not an SPD clipless pedal option ;)

Q: What will most Keen shoes protect?
> Check all that apply

+ 1st Distal Phalange
+ 4th Metatarsal
- Malleus
- Fibula
(Explanation: If you have a pair of Keen shoes (we hope everybody does) you'll know that most models have toe protection. It's a cool look in addition to protecting your feet. The top two question choices are bones in your foot. The Malleus bone is in your ear and the Fibula is the calf bone)

Q: Which element of Keen's Hybrid life is missing: Create, Care, and _____
A: play
Explanation: pretty cool concept for a company if you ask us!

Q: Which city was the bag in this photo made?
A: San Francisco
A: San Fran
A: San Francisco, CA
A: San Francisco, California
(Explanation: Timbuk 2's custom bags (like the bags in the photo) are all made in San Francisco CA. You had the option of spelling it a few ways.)

Q: What year and by whom was Timbuk 2 created?
+ in 1989 by a bike messenger
- in 1950 by a telephone lineman
- in 1985 by a seamstress
- in 1990 by a starving bike racer
(Explanation: Dig a big on Timbuk 2's site and you'll see the history which reveals the story of a bike messenger's  creation of TB2)

Q: On Giro's blog, they feature a video of another 'urban race'.
> What country does this race take place in?
A: Brazil
Explanation: Here's the race - in Rio. Pretty incredible!

Q: Giro has a signature helmet for one of its riders who has a private training facility.
> What unique feature does he have on the sides of his jumps?

A: rocks
(Explanation: on Giro's Red Kite Blog, there's a video for Paul Basagoitia's private jumping compound. You had to do serious digging to find this one. When asked about the rocks on the sides of his jumps, he said they just look cool. He hand picked them from a local river. Unique.
Paul Bassagoitia's compound from Jorge Alvarez on Vimeo.

Q: Go to the Urban Assault Ride's Facebook page, find the question in the 'Discussion Board'.
> After following the instructions, choose your answer.

3 is the answer
(Explanation: sure there are a lot of things NOT like the others. For example the Pharcyde video was shot backwards. The Daft Punk video is the only techno song. However, this question was designed to bring some props to Spike Jonze, one of my favorite directors. The only video in this group that he didn't direct was the Beastie Boys Intergallactic.

So there you have it folks. Hope you learned some cool things and earned some valuable bonus time in the process. Thanks for playing!

Thursday, September 23, 2010

Madison Mystery checkpoint clue

Do you know where this is? Go find it!

Wednesday, September 15, 2010

Scenes from Chicago

Thanks to everybody that joined us for the 3rd annual New Belgium Brewing Urban Assault Ride in Chicago!

We had a blast on the beautiful day at Murphy's Bleachers - we hope you did too.
The results are posted HERE and the photos are available as well. Buy some and cherish your Beer, Bike, and Big Wheel experience.

Here are some of the great shots taken by our official Chicago photographer, Marla Halerz.

Thursday, September 9, 2010

Wednesday, September 1, 2010

Refer a Friend (or 2) - Win a New Belgium Cruiser

How would you like to own this coveted cruiser? Here's your chance!

About the bike:
It's a limited edition 2010 New Belgium Brewing cruiser. Made by Felt Bicycles, it has a front rack made to transport a case of beer. The wood panels on the rack are made from repurposed wood killed by the notorious pine beetle. The chain ring has multiple bottle openers built in. It's rims are fat and wide and red. It has fenders that'll keep you dry. It's just about the coolest bike around - but if you've seen it in person at the UAR this year, you already know this!

How to enter:
It's fast. It's easy. And you don't have to live in Chicago or Madison to participate (but you do have to get people to these UARs).

It's easy! All you have to do is get your friends to sign up. One easy way to do this is to "Like" the UAR on Facebook - then share the event with your Facebook friends. When you friends sign up for the UAR, make sure they put YOUR email address on the registration page where it asks who referred them. This is required!

For each team that signs up and notes they were referred by you, you get an entry into our drawing for some awesome UAR schwag, including a coupon for a FREE pair of Keen shoes.

But, the person who refers the most teams in Chicago wins the bike! And so does the person that refers the most teams in Madison.

Other stuff you should know:
  • You need to refer a minimum of 4 teams to be eligible to win the bike. 
  • The contest for Chicago ends on Friday Sept, 10th
  • The contest for Madison ends on Friday Sept, 24th
One more fun fact: the only way to get one of these bikes is to work at New Belgium Brewing Company....or to win through an event.

Good luck and have fun spreading the word about the New Belgium Brewing Urban Assault Ride.

Monday, August 30, 2010

How it all began.

Well...you asked for it and here it is. The answer to the question: "How did you come up with the Urban Assault Ride?"

It's been a long journey and I certainly didn't have the vision of a nationwide 13-city Beer, Bikes, and Big Wheel Tour back in 2003. Here's how it went down.

Chapter 1: Big Wheels and BMX roots

I had two. My 1st was a Hot Wheels big wheel and the 2nd was an Incredible Hulk big wheel. Both gave me my 1st sense of freedom. I rode those babies all over my 'hood. I also experienced my 1st taste of pedal-powered pain. Me and my friends used to ride up next to this mattress and jump off the big wheel onto it. I missed once and my knee has a nice scar to show for it. There was a big gash - "nothing left to stitch" - I remember the Dr saying. I didn't blame the big wheel though.
I got into BMX freestyle when I was a kid in Montclair, NJ. I loved the flatland tricks. I watched RAD almost every day (I still listen to the soundtrack from time to time). I had a few Mongoose bikes and I was a 'freestyler'. I wore the clothes to fit the role: Vision Street Wear was my favorite. I read the 'rags' too - like Freestylin' Magazine. My Dad lived in the SouthBay in SoCal where the magazine was based. I remember going to the magazine office and getting to meet the editors (one of the questions on the 2010 bonus quiz references this). I was star struck - not only by these guys who I thought were brilliant in their writings and drawings, but also by the bikes all over Wizard Publication (the company that owned the mag). I asked them what they were going to do with the hot pink GT Pro Freestyle Tour Team Model when they finished testing it - hoping they'd toss it my way (to no avail). I was also into punk rock. I had a cousin that was into punk but later turned into a DeadHead. So he was happy to hand down his punk LPs to me. I was already into Dead Kennedys and Black Flag, but I was then exposed to The Vandals, The Circle Jerks, Agent Orange, Bad Religion.
....and then I moved to Ft Worth TX. Yep.

Chapter 2: Big culture shock moving from the diversity of NJ to that of Cowtown, USA. I was none-to-thrilled. I went to middle school in Crowley TX. There were literally barns to tie your horses to. I was still rocking the punk rock BMX thing and there was nobody within 100 miles like me. This is good and bad. The teachers didn't care for my t-shirts and while I was in school, they imposed a "no concert t-shirt" rule.

This seemed rather ambiguous to me. I decided to push the limits. I wore a D.R.I. shirt and explained it was a cross country running club I was part of.

Soon it was time for high school. I went to a private school where there was a uniform. Always an 'individual' I tried to differentiate myself the best I could. As soon as the clock stuck 15 years old, I got a job. I worked at Service Merchandise - in the 'Sight and Sound' dept. At 15 years old, I sold everything from phones to stereos, to computers, to cameras to TVs. I quickly learned what I DIDN'T want to do when I grew up. Part of the job was wearing a tie to work. I transferred that to my school uniform and wore a different tie each day to show some character. I rode a Honda Elite 50 to high school since I wasn't able to drive a car yet. The kids at school scoffed, but I was fully mobile. They got rides home with Mommy. Now look at the scooter crazy - ahead of my time I tell ya!

While in high school, I decided to get in shape. I went through about a month of painful running until I was hooked on the adrenaline and endorphins. I woke up before school and would run a 6.7 mile loop. My best friend was a Sony Sport Walkman

I listened to Pantera and Slayer and loved to run. I started running 10ks and 1/2 marathons in high school. Reading about 'cross training' in Runner's World Magazine, I thought I'd get a mountain bike since they were becoming all the rage. Ah yes...bringing back the bike.

Chapter 3: Give a man a Mountain Bike and set him free....
I decided to buy a couple mountain bike magazines to decide what type of bike to get. This was around 1993 and mountain bikes were HOT. Suspension was brand new. John Tomac was the poster child. Missy Giove rocked a pirahna. All the high end parts were anodized aluminum. My first bike was a GT Pantera. It was purple and stiff aluminum. It was rigid and I loved it. Ft Worth TX wad zero trails to ride (probably still doesn't) - so I had to drive a solid 45 minutes to the nearest trail. Didn't bother me. I was in love with mountain biking.
I wore a fanny pack, cotton t-shirt, and some of my Dad's hand-me-down lycra shorts.

Chapter 4: University of Texas at Austin...
I was incredibly excited to bust out of Ft Worth and head to the live music capital of the world. I had a lot of friends going to school at UT - but I was more excited to explore life from a whole new perspective. The dorm where I was living didn't allow bikes inside and I was not about to let my precious GT Pantera weather the elements. I went across the street to Discovery Cycle - where I was hired. My 1st bike shop jobby job.  I wrenched on bikes, I sold bikes, I worked the store alone on Sundays. Sunday was the day when all of my friends would come in (very hung over) to hang out and so that I could work on their bikes.
I got REALLY into the cycling lifestyle. I soon sold my Pantera to afford a Gary Fisher carbon bike (above). It had a RockShox Judy and I thought it was the shit.

Later that year, I visited a friend going to school at CSU in Ft Collins. I borrowed a bike, we rode Horsetooth, I went to my 1st REI (which blew my mind), and to cap off the weekend, we saw a Grateful Dead show.  After the show, a friend handed me a beer with a bike on the label - my 1st Fat Tire. I was in love with life - riding in Colorado, beer named after a bike trip, and my 1st (and only) Dead show - Jerry Garcia died a couple months later :(

Chapter 5 - Lajitas
I heard about this race in the Chihuahuan Desert in Texas. Lajitas was a ghost town close to Big Bend National Park - a 7 hour drive from Austin. I didn't know anybody going, but I knew a guy who knew a guy....
So late one night, I was picked up by a bunch of dudes in a Suburban and a trailer. I gently placed my precious OCLV ride into the trailer and climbed into the Suburban to introduce myself. They were blasting Black Sabbath, Metallica, and a had a keg sitting in the back seat. I was just about in heaven. However, I soon learned that sipping off a keg for 7 hours meant stopping every 30 minutes to pee. A great drive nonetheless.

Lajitas blew my mind. Mountain Bikers absolutely took over this little town. Every hotel room, every bottle of Gatorade, every 6 pack was consumed. I saw things I'd never seen - trials bike riding, lots of cool shiny anodized parts, log pull contests, ghost riding contests....and some incredible riding through the desert. My experience at Lajitas was life-changing. I loved the riding, the camaraderie, the atmosphere of the after party, and the ability of my fellow riders to converge in a place and take it over. This is the atmosphere I strive to create with the Urban Assault Ride.
Sadly, Lajitas was 'purchased' by a wealthy Austinite who tried to turn the whole place into a very hi-end luxury resort. The resort is still around, but struggling (last I heard). The bike race is now Mas-o-Menos - a marathon event - rather than a 3 stage race. You can't camp by the river and there's certainly no Clay Henry - the beer drinking goat (and previous mayor of Lajitas).
Chapter 6. I like to go fast
Racing was my life. I didn't want to stay in college - I just wanted to ride. I raced and raced. I travelled with and on my bike. I was an advocate of bike transportation before it was cool.
One winter, I toured from Flagstaff, AZ  to Manhattan Beach, CA. Although it was not all that long ago, we didn't have a cell phone, GPS, or anything you'd take on a tour today. It was a killer trip with many many memories. I highly recommend a bike tour.
I took many bike trips - primarily for racing - but always for fun. Here's JohnnyBoy, one of my best racing buddies making his mark on the Cadillac Ranch.
Every summer, we'd leave the heat of Austin to hit the mountains of New Mexico and Colorado. We rode Santa Fe, Durango, Telluride, Crested Butte, Vail, Fruita, and many more. In fact, on 9/11/01, when it all hit the fan, Sol and I were riding in Fruita - not a soul in sight. It was hard to conceptualize what we were hearing on the radio.
Bike trips are what make the world go 'round (if you ask me). You'll get to see things like this trail - part of the Colorado trail between Silverton and Durango

Then a say day - my Dad shut down my professional cycling hopes by telling me that I'd have no financial support for college unless I kicked racing to the curb. It's true that my GPA wasn't close to a 4.0....but bikes were something I truly loved. How many people ever find that, right? He told me, "Work hard, retire early, and then you can race your bike." I was not very happy. I had a great sponsorship with Cannondale/Wheels in Motion and only got the chance to race 1/2 the season. Still feel bad about that one - but I was still under my Dad's financial hold. But I did buck up and work hard at the University of Texas.  Hindsight is 20/20. It was a hard lesson - but I'm happy I hit the books after all.
I found that I really enjoyed studying Marketing. I liked that creativity could be applied to business. The college advisors all said that internships were important so I did a couple. One was with a company called NetSolve - a network management company. Boredom was plentiful - but I saw the opportunities becoming available in the internet industry. I decided that I wanted to take my shiny new marketing degree into the exploding world of DotComs.

At this point, I figured that since I had a direction for my career (and a means to make a living) I'd get back in to racing. I took one of my Cannondales to Ozone Bike Department since I heard they buy used bikes. Ozone was owned by a couple of crazy characters - Andrew Dugas and Vytis Vardys. They started the store pretty much out of a closet. They'd lock the doors when the riding was good. They were having a lot of fun. I thought I'd put my marketing degree to use and I worked with them to develop some kick ass race teams. It was a damn good set up. I put together sponsorships for the team so that my friends and I were totally hooked up. We had top of the line bikes to ride (for free), spare wheels, tires, heart rate monitors, clothing, shoes, helmets, burritos, birkenstocks, ice cream, coffee...and a TON of fun. Looking back, the sponsorship we had was better than a lot of pro MTB teams in Colorado.
I raced hard almost every weekend. At this point the DotCom industry was doing great. I bought my 1st house at 22 years old and I was high on the hog.
 I did some road racing too. I got up to a Cat 2 on the road and was racing Semi-Pro on the dirt.

Chapter 7: The implosion of the interwebs...and a new beginning
Around 2001, the DotCom I was working for (and just about all others as well) ran out of momentum. I found myself without a job, with experience that nobody needed, and a mortgage to pay...but I was fit.
I figured that I loved to ride so I might as well try to give it a go. There was not much money racing professionally (and who was I kidding - I was no Lance). I decided to get creative and start a new venture: RIDE Personal Training
Working with bike shops for referrals, I'd train new cyclists on how to use their new steeds, where to ride, and pretty much all the cool things about two wheels. I'd meet them at their house, fit them on their bikes, then show them a ride from their doorstep. It was quickly very popular. Particularly with guys who wanted their wives or girlfriends to ride. As we all know, for some reason - it's next to impossible to give your spouse riding instruction. That's where I came in handy. I was training up to 5 people a day - that was up to 7 1/2 hours on the bike. I was still racing too...but it was really hard to train...so I figured it was time to scale it up.
There was a gym in town called Powerhouse (now it's Pure Austin). I worked with them since they had a killer spin program (Lance himself was known to drop in on early morning classes). Instead of doing one-on-one sessions, I taught cycling clinics to groups. This worked out pretty well and I enjoyed meeting all the people that worked out at Powerhouse.

At this point, I was racing around the country. The photo above was at Sea Otter where I was racing the 1st 29er production model. I was a guinea pig for the piggishly heavy bikes that Fisher was putting out at the time (they've come a long way.)

I also started doing some adventure races around this time. I loved the team element. My team was winning every race we entered. We even won the USARA National Championships in 2002

Since I was getting into all sorts of different sports: climbing, running, kayaking - I figured I'd moved past all of the opportunities inside a gym. So...I left Powerhouse to start a new business called, Evolve Fitness.

At Evolve, we did all sorts of outdoor training and clinics.

We became Austin's Outdoor Gym - training people for all sorts of sports - generally enjoying all the trails, lakes, and urban workout opportunities that Austin provided.

My good friend Sol Frost and I even taught a high school mountain bike program (again - before it was the 'in' thing to do). St Stephen's School had their own trail system, a bunch of loaner bikes, and vehicles for road trips. We took all sorts of kids racing and for remote MTB trips.
 We even arranged for a custom bike for our student Sam - who ended up rocking a hard tail 16"

Soon, we needed to add instructors...and my world was quickly rocked. I met Jackie.

We didn't date right off the bat. We trained clients, did trail runs, and worked out together. Jackie has just moved from NYC to Austin. She had been a modern dancer and was my dream girl. 
We soon eloped in Santa Fe - we've been married for over 6 years now.
Jackie, for better or worse, got roped into the family business.

The evolution of our clinics was to combine all of our sports and interests into one event - the Urban Assault Ride was born.
The 1st Urban Assault Ride was in Austin in June of 2003. We had 120 riders, 10 obstacles, and a live band. Michelob Ultra was our 1st beer sponsor - but I'm pretty sure everybody drank Chango's margaritas instead.

Over the past 8 years, I've put all of this life into the Urban Assault Ride. If you look at the race, you'll see everything from punk rock, to big wheels, online marketing, mountain bike festivals, and hanging with friends.

It continues to be a great journey and never one that was fully planned from the get go. Every season, the UAR evolves. Hopefully the UAR has provided a memorable experience for you with a thing or two that'll change your life - maybe a new favorite beer, maybe bringing back the experience of riding a big wheel, maybe your 1st time riding mini bike. Whatever it may be, I hope you take away some of the love for a life of Beer, Bikes, and Big Wheels.

Thanks for reading.