Wednesday, December 9, 2009


We hear the following things a WHOLE lot:

"Wow - that quiz was HARD! Who comes up with this stuff?" and "Will you post the answers?"

Josh, the UAR carnival barker is the main man on the quiz creation (although gets some pointers from UAR partners). And of course it's hard! How do you expect it to be a good staging tool, if everybody aced the test? So yeah, it serves its purpose and of course if you'd rather be out riding than answering the online quiz ...then feel free. The quiz is just an optional tour of the UAR internet.

Now that the 2010 season is fast approaching (and a new quiz will soon rear it ugly head), we're passing out a cheat sheet to 2009's quiz. This is not all of the questions, just the ones that we used in most cities. So if there's one that's still chapping your hide, comment on the bottom of the post and we'll shine some light.


Q: On 'Who's the Boss?", which letters on Samantha's FIRST car's license plate appear
> in the list below? (choose all that apply)
+ S
- W
- O
- B
- O
Mr. Stevil Kinevil came up with this one. You had to know what Sam's license plate said - "Sams Car". So the only letter in the SWOBO name included on the plate was of course: "S". This was an easy one.
Q: What is in this bubble?
- water
- beer
+ methane
- hydrogen
- carbonation
New Belgium does a helluva lot to be one the most sustainable companies on the planet (We're so proud of our title sponsor). One of the things they do is capture methane from their own waste water. The methane is then used for gas heating at the brewery - cool huh?

Q: What do the following companies have in common?
Sigg Switzerland, Teton Gravity Research, Patagonia Footwear, New Belgium Brewing
> check all that apply
- they all sponsor the Urban Assault Ride
- they all allow dogs in the office
+ they are all members of 1% for the planet + the UAR crew thinks they are all cool
- they are all proponents of congressional act 38n.4
This one is primarily about New Belgium's 1% for the planet's membership. And because these companies are part of 1% For the Planet, we think they're cool. Even though they are not all sponsors of the UAR and we don't know if they allow dogs in the office (but we bet they do). The congressional act we made up - just to throw you off a bit ;)

Q: Which make of car was traded for a bike at New Belgium's Tour de Fat?
> check all that apply
+ Volkswagen
+ Oldsmobile
+ Ford
+ Chevrolet
The "Trade a Car program" has been a part of Tour de Fat for a few years now and the way to figure this one out was to watch a bunch of videos on the Tour de Fat website. This is certainly not a waste of time since you get to see how fun this cyclingcarnival really is - and most of the UAR cities have a TDF near-by, so we were giving you a sneak peak in case you've never been. Lots of cars have been traded over the years and although we're not 100% sure, we went ahead and gave you credit for all of these car makes.

Q: Which beer is a collaboration between New Belgium Brewing and Elysian Brewing?
- Trippel
- Biere de Mars
+ Trippel IPA
- Frambozen
This one was simple. You just had to go here and find this. We put this in here for all you Fat Tire devotees who have not yet expanded your palate to include other New Belgium brews. There are a bunch of tasties out there - you should try them all.

Q: Who is quoted on SockGuy's socks?
> Check all that apply
+ Martin Mull
+ Ben Franklin

- Juan Pelota
+ the Gonzo Journalist
This was one of the harder ones. You had to look at all the socks to see the quotes. The only person on the list not to be quoted was Juan Pelota (AKA 'one ball' Lance Armstrong). Lance may be speedy on the pedals, but he's not known for his eloquence.

Q: Who is Clif Bar working with to reduce/reuse/recycling their wrappers?
A: terracycle
Another straight forward one. If you do a couple clickity clicks on Clif Bar's website, you get to the sustainability page, where they explain the partnership with TerraCycle. It's pretty cool since they are able to make things like this....

Q: How many miles of driving have been offset to date through the purchase of Cool Tags?
+ 7,000,000+
+ 6,000,000+
- 70,000,000+
- 60,000,000+
Cool Tags are micro purchases that you can make to offset CO2. A $2 cool tag offsets 300lbs of CO2 in the air. 23,000 cool tags have been sold and this statistic is HERE on Clif's website. They've offset over 7,000,000 miles of driving (and if they've offset 7MM , they've also offset 6MM) Tricky - I know.

Q: What does the sole of our shoe sponsor's new cycling shoe look like?
- an orange octopus
- a blue horse
- a red fish
+ a yellow bird
For this one you had to find Keen's new cycling shoe - the Springwater. If you look at the sole view, it looks kinda like a yellow bird.

Q: What beach was the 1st Keen shoe named after?
> fill in the blank
A: newport beach or newport
For this you had to go to Keen's history and find the Newport sandle. The 1st sandle to protect the toes.

Q: What type of support did our non-alcoholic drink sponsor provide through
> its 2005 - 2007 fund raising program?
+ helped cats and dogs find homes
- provided free drinks to hurricane victims
- provided funds to reduce pollution and create bluer skies
- provided aluminum to recycling center with the proceeds going to the homeless
Blue Sky had a great program called "Save Pets, Send Tabs". When you sent in the blue tabs from their soda, Blue Sky donated $.10/tab. Pretty darn generous!

Q: What type of sweetener is used in our non-alcoholic drink sponsors organic soda?
A: organic cane sugar or cane sugar or organic sugar
Blue Sky is QUALITY! No high fructose corn syrup for you our Urban Assaulters!

Q: What 7 items compose the Free Gear Project from Rudy Project?
+ sunglasses, spare lenses, helmet, bag, t-shirt, hat, sunglass cord
- sunglasses, spare lenses, helmet, bag, t-shirt, hat, poster
- sunglasses, helmet, bag, watch, t-shirt, hat, poster
- sunglasses, helmet, jersey, shorts, gloves, spare lenses, “Rudy” DVD
It was hard to miss this one. This ad has been EVERY where including on Rudy Project's homepage.
Q: Our helmet sponsor uses a material on another of their product lines
that is derived from material used on the windshield of a vehicle.
What single word does this vehicle and this man have in common?
A: apache
This was the hardest one. 1st you had to find that this photo is a portrait of Geronimo - a chief of the Apaches. Then you had to learn that Rudy Project's ImpactX lens used the same technology as on Apache Helicopters. That'll keep the mud out of your eyes!

Q: On our clothing sponsor's blog, there's a video of a now famous movie star racing a bike in a commercial for a soft drink.
> What other movie was this actor in?
- Dirty Dancing
- Howard the Duck
+ Young Blood
- Clockwork Orange
Another VERY challenging one. You had to watch a ton of videos on Swobo's blog and finally get to this page where you find the following video. In it, you'll find a young Keanu Reeve's racing his bike. He was in the movie Young Blood.

Just be happy we didn't make you quote lyrics from this video...

Q: On our bag sponsor's website, they compare themselves to what?
- salt and pepper
- cog and chain
+ rice and beans
- cats and dogs
- sweet peas and macaroni and cheese
You had to look at all of Timbuk 2's pages in the About Us section of their site. Then you'll find this quote here.

Q: What is a name of Specialized's Globe new bikes (check all that apply)
- Rock
+ Roll
+ Haul
- Huck
- Green
+ Live
Pretty easy when you go to the Globe Bikes website. They've got some pretty sweet bikes for 2010 as you can see above.
Q: What is not a lyric from a song sung by a member of Team Wonderbike?
- Je me lance, vers la gloire ... OK
- Take me to the river, dip me in the water
+ In those patent leather shoes, Mr. Jones, you look so fine
+ Run run run run run run away

For this one, you first have to find that David Byrne of the Talking Heads is a member of Team Wonderbike. Then you had to do some lyric searching for Talking Heads songs. The only correct quotes are the two on top, so since the question asked which lyric was NOT from a song....then the bottom two are the correct answers.

So there you have it folks. Hopefully along the path to your Urban Assault Ride enlightenment, you learned many valuable life lessons. Don't fret - we'll have more perplexing questions coming your way in 2010. In the meantime, do you research on beer, bikes, big wheels, cool companies, good music, funky videos, sweet sunglasses, and everything else that the UAR crew thinks is cool.


  1. On the David Byrne question..., isnt't "Run run run run run run away" lyrics from Psycho Killer?

  2. What the answer to the benefits of joining MORC for the Mpls UAR? I hope one was getting a discount on beer cause you can, just ask Jason Alvey of Four Firkens he'll give you a discount for being a member.

  3. Since I totally failed to answer any of these correctly, I'm surprised you let some low life like me ride in the Assault! But I'm glad you folks let me join in the fun and I promise to do better next year.

  4. Wait a min. "run run run run run run away" are not lyrics to the Talking Heads song Psycho Killer because it's missing one "run?" That's cold UAR, colder than it is in Mpls right now.

  5. Thanks for the faulty reasoning/logic/deduction on the miles offset answer. Without a "check all that apply" instruction as you did with others, you invite the incorrect responses. By the same reasoning, if A had $10 and gave B $4, then it’s correct to say that A has $2 remaining even if the $6 box is available. Yes, I know you're supposed to be tricky, but the website specifically said 7 million offset. Being trick for your own personal amusement blows.

  6. Some answers:
    1. The "Run run" lyric was indeed missing a 'run' in the question - so it's out.
    2. On the MORC one - yes - you can get a discount on beer so that was one too. Well played.
    3. Being tricky for my personal amusement is what this quiz is all about - that and sorting racers into groups. And it does a good job of both. And don't take it too seriously typically if you score a 65% and above, you're in the 1st wave. That's not TOO hard, is it?

  7. Ok, in all honesty, I am now feeling a bit better about my quiz placement. I have too many children to invest the kind of time needed to really properly answer this level of minutae - see again next year second wave!

  8. Missing a 'run' in the lyrics?

    How were we supposed to know that it wasn't just missing the first 'run'? Certainly all of the lyrics you listed are missing the words that precede or follow it. That's weak. Oh, well!!

  9. What really threw me was when you guys spelled "colonnade" wrong on the crossword for the secret checkpoint. Please spellcheck next year. Thanks.

  10. Uh, if you thought "Run, run..." was right, then you would have picked the Mr. Jones lyrics, which were wrong, and you would have gotten the question right, so no big deal, right? If yer mad that someone else might have gotten the quest. right with an answer you thought was wrong ('cause the lyrics were right?) then you need to take a deep breath, then go for a ride. Peace, JC