I'm happy to present the 2009 NEW BELGIUM BREWING URBAN ASSAULT RIDE website.
As you can see, we have a couple of new mascots including one very bearded fellow on a big wheel. Registration is open for all cities and the UAR season is officially open. Bring it on.
The 1st person to tell me the artist name and song title of the music in the video wins a shiny new UAR sticker.