Friday, February 6, 2009

All systems go....

I'm happy to present the 2009 NEW BELGIUM BREWING URBAN ASSAULT RIDE website.
As you can see, we have a couple of new mascots including one very bearded fellow on a big wheel. Registration is open for all cities and the UAR season is officially open. Bring it on.

The 1st person to tell me the artist name and song title of the music in the video wins a shiny new UAR sticker.


  1. Hey, where's the Madison stop?

  2. Sorry Joe - no Madison this year. Long story short - the economy had apparently affected everybody - even the bike industry. So....come to Chicago or Minneapolis or St Louis!

  3. I'm going to have to give The Great Trek Bicycle Making Company a stern talking to?

    Minneapolis it is then. I will likely have an extra entry gift certificate; is that something that's refundable?

  4. Hey Joe
    Email me and we can work it out.