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Our friends at Clifbar are in the middle of the Peanut Butter scare. It's a damn shame - peanut butter is one of my top 5 favorite foods. Clif has recalled 14 of their products (that's a lot of bars) since they could have the bad nuts. They've even temporarily changed their website so the recall info is clear. Wow - so now there's been a beef recall, spinach recall, peanut recall. Just imagine what would happen if there was a bad corn strand. EVERYTHING would have to be destroyed. But I'm sure the corn producers have engineered their cobs so well that it'll never happen, right?
The folks at Rapha have a unique sponsorship/VIP club offering. They're smart to capitalize on the exclusiveness of their brand. So the ideas is that individuals and companies can become a limited member of the 'rapha club' pay paying $1300 (or $13,000 for corparate) membership to be in the club. As a member you get to ride with the team, watch races from the team car, and even wear the same clothes. Hmmn. that's an interesting spin on the traditional sponsorship model. Should be interesting to see how it works out. An old friend from Austin, Kristian House, rides on the real Rapha team and I've been trying to convince him to send me a jersey. Looks like I'd have to pony up $13K first. Sure is a cool jersey though!
Ok...off to the gym. Best of rides yo!
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